THE X FACTOR IS A FOOD & BEVERAGE ADVISORY AND MANAGEMENT COMPANY CRAFTING UNIQUE DINING EXPERIENCES.
AN END TO END SOLUTION FOR RESTAURANTS, CAFE’S & BARS.

Curating and managing Food & Beverage concepts has been my passion as long as I can remember. I have spent the past three decades in four continents exploring concepts which offer unique and memorable experiences.

My approach is simple which starts with a ‘WHY’ and ‘HOW’ towards creating experiences.

Ghulam Samdani

creator

My journey as Executive Chef in the international 5* Hotel industry with various Restaurant outlets and event catering started 30 years ago, my passion for food and hospitality brought me through various countries and diverse cultures in Europe, Asia and Africa, and my travel has not yet found the boundaries for culinary exploration, dedication to excellence and innovation.

Lars Klein

Group chef

Five Decades of Combined food & beverage Expertise.
Bringing Revolutionizing Concepts, Design, and Menus to East Africa’s Restaurant landscape.

The X Factor is an acknowledged food and beverage consulting and management company with end to end solutions for all types of restaurants, cafes, fine dining outlets, bars, lounges, etc.

Curating and managing Food & Beverage concepts has been my passion as long as I can remember. I have spent the past three decades in four continents exploring concepts which offer unique and memorable experiences.

My approach is simple which starts with a ‘WHY’ and ‘HOW’ towards creating experiences.

Ghulam Samdani

Founder

My journey as Executive Chef in the international 5* Hotel industry with various Restaurant outlets and event catering started 30 years ago, my passion for food and hospitality brought me through various countries and diverse cultures in Europe, Asia and Africa, and my travel has not yet found the boundaries for culinary exploration, dedication to excellence and innovation.

Lars Klein

Founder

“The X Factor emerged from our fervent dedication to introducing fresh, captivating concepts to the East African dining scene, aiming to offer valuable perspectives to aspiring restaurant owners”

Ghulam Samdani

Past

GLOBAL OUTLOOK WITH AN AFRICA PRESENCE. WE HAVE ENJOYED OUR CULINARY JOURNEY THROUGH THESE YEARS.

We have been blessed to have worked with some leading hotels across the World in various capacities, crafting concepts, building themes, activating profits for restaurants and hotels.

From completely revisioning the concept buffet restaurants, to themed bars, deliriously busy lounges, we have come a long way.

From the unique dining experiences at Eagles – The Steak House, The Big Five, and The Waterhole Sports Bar with views of the National Park at Ole Sereni Hotel, to the vibrant Acacia Restaurant, the ever-popular Sky Lounge, and the cozy Maskaan Lounge at Emara by Ole Sereni. We have carved a niche in concepts that are popular and evergreen.

SELECTED PAST PROJECTS

“Infusing innovation and excitement into the food and beverage industry is essential. Whether in the conceptualization or management of a restaurant, The X Factor embodies the necessary expertise, insight, and vision to execute every aspect with finesse and
creativity”

Lars Klein

Present

MARKET-LEADING F&B CONCEPTS FOR HOTELS & FREE STANDING F&B OUTLETS

We are currently working with the owners and senior management of several luxury hotels, resorts, lounges, airport lounges and restaurants.

Some of our current work is shown here – showcases our expertise and what we bring to the table. Like what you see? Lets talk about your restaurant!

SELECTED RECENT PROJECTS

OUR SERVICES

The X Factor is poised to infuse purpose, passion, people, prudence, and profitability into your venture.

As part of our F&B Management and consulting Services, we specialize in handling contracts for investors or operators seeking to outsource their F&B requirements, recognizing the value of expert management.

We welcome the opportunity to assess potential partnerships, either as the F&B management company or, in rare cases, as a lessee for available spaces. Below outlines the diverse array of services we offer, tailored to meet your needs.

MANAGEMENT CONTRACTS AND LEASING

Where exceptional opportunities are available, The X Factor undertakes outsourced F&B management contracts. Similarly, leasing opportunities will also be considered.

CONCEPT DEVELOPMENT

Creating original and timely concepts, where food and beverage brands are brought to life through the cuisine, interior design and guest experience.

MENU ENGINEERING AND DEVELOPMENT

Constructing the perfect menu not only through an understanding of the profitability and popularity of menu items, but future-proofing through trend awareness and insight.

RECRUITMENT AND TRAINING

Finding the perfect individual or team for the highest positions, providing customised training, and raising the bar on guest service and satisfaction.

STRATEGY AND OPERATIONS

Assisting and improving in the operations to ensure that the business is running efficiently and effectively, and that costs and profits are being precisely managed.

FINANCIAL PROJECTION CREATION

Reviewing and structuring top-line financial modelling that makes commercial sense, for long-term profit.

 

BUSINESS PLAN CONSULTANCY

Shaping ideas through the creation of a bespoke business plan, ensuring details are not overlooked that may hinder success.

REAL ESTATE AND LOCATIONS

Consulting in the sourcing, and leasing or buying of the perfect new venue, including critical advice on location, size, negotiation strategies and contracts.

BRAND IDENTITY, SALES, MARKETING AND PR

Defining, visualising and implementing the personality of a new concept, and planning how the business and its services are to be promoted.

Let’s talk about your project

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WE WILL BE DELIGHTED TO HEAR FROM YOU.
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